When reversed, the Nine of Cups suggests the undesirable end of your goals. Through hard work and faith, you managed to accomplish a goal, but the end reward isn’t what you wanted or even expected. This will serve as a blow to your pride and current state of happiness. You could have been trying to chase emotional fulfillment, but soon found that, beneath it all, something intrinsic to your happiness was missing. Everything feels lacking, and it could be difficult to develop or maintain meaningful relationships during this time. This position asks you to do a bit of soul searching and pull yourself up from the abyss of despair before you’re swallowed whole. Reexamine your approach. Question yourself as a way to take meaningful steps to help you craft a more positive, beneficial plan, and do your best to abstain from indulgences that may prove unhealthy or distracting.